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Over the last few decades society has evolved, we are now so influenced and affected by advertising to the point where we choose to buy clothes which advertise for companies. Ads are the cave art of the twentieth century. And is the most influential factor on popularity of products; changing society’s attitude to fashion, which now focuses on names and labels rather than practicality or comfort. Advertising may be described as the science of …

…one of the reasons why people wear advertisements on their clothing. Brands are a label and nothing else, some people think that a small tick on their shoe will make them run faster or jump higher but that just doesn’t do it for me. Advertisements con people to buy certain brands but I’m not going to ‘just do it’ and follow what the ad says, we all have a mind of our own.