Advertising
An important element in advertising, of which Marlboro has taken full advantage. Marlboro has
gained allies in the art and entertainment world by sponsoring sales promotions on its packs that
donate money to local museums and by budgeting money toward cultural recipients from the
American Crafts Museum to the Dance Theater of Harlem. (Business Week 8/8/88) New York's
Lincoln Center for performing Arts, in 1987 allowed a huge banner advertising the Marlboro
Country Music Festival featuring Dolly …
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…box, sold gear and sympathized with each
generation's sensibilities. He encompasses years of educational information about cigarette make,
quality, and about the Marlboro company, in a single image and with the keenest brand
identification to date. Selling a product that is deadly, in a market that is increasingly unforgiving
and restricted, the Marlboro Man stands proud against the odds as an icon of rugged
individualism and of an ideal lifestyle that appeals to all Americans.
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