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Success and Failure Lust and sex appeal; these are two emotions that dominate adolescent’ thoughts. We want to be perceived as sexy, fun, and attractive by our peers. Raging hormones during these teenage years provide fuel for those emotions to run rampant. In order to appeal to these extreme emotions and grab the attention of your intended audience, where you place your advertisement is critical. If you place your advertisement in a magazine that interests …

…it relies heavily on the pathos of its audience, teenagers who are all wrapped up in feelings and emotions, and its placement in the correct type of magazine, it deems very effective. Perhaps, if Cruzan Rum had lost the high standards and serious approach to selling its product and focused more on what interests its audience, as well as correct placement so as to reach the targeted audience, it would have been much more effective.