Accountiong Ethics
Accounting Ethics
When examining the effect of open marketing on the profession of
accounting it is important to view it from three perspectives: the
client's, the profession's, and society's. Additionally, two key areas
that are affected by marketing must be addressed, these are concerning
competition, and ethical implications. Marketing in public accounting is
here to stay therefore making an argument against its existence would be
fruitless; however, in order to achieve maximum benefit to the …
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…small firms in the business. Market pressures also are
forcing creating situations where ethical issues such as independence and
integrity are questioned making it imperative that the AICPA create
guidelines from which the evolving profession must base itself. In the
age of deregulation accounting jumped on the boat, now it is becoming
increasingly fashionable to re-regulate, accounting, as a profession must
not miss that boat, lest they drown in the result-- government
intervention.
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