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INTRODUCTION In the past there only have been a few artist managers who were able to influence and change the business of popular music. This is mainly because artist management requires a variety of skills, which some people say one has to be born with. Some examples of such, most importantly people skilled individuals, are Colonel Tom Parker who managed Elvis Presley, Don Arden (Small Faces) and Brian Epstein, famous for his involvement with The …

…affairs while focusing on singing and dancing. This of course requires very good interpersonal and business skills combined with a vast amount of industry insider knowledge from the manager. Only that way artist managers can guide their artists through the two faced world of show business, where nothing is as it seems, by providing a helping hand that is willing to take risks plus spend time and money to enable artists to realise their dreams.