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Biography of Eddie BauerName: Eddie BauerBirth Date: October 19, 1899 Death Date: April 18, 1986 Place of Birth: Orcas Island, Washington, United States of America Nationality: American Gender: Male Occupations: businessman Eddie Bauer Eddie Bauer (1899-1986) was the founder of the retail stores and mail order company which bore his name. An avid outdoors man, Bauer parlayed his interests into a successful business based on quality products and serving consumer satisfaction.Eddie Bauer was born on October 19, 1899, on Orcas Island, located in Puget Sound off the coast of Washington state. His parents, Jacob and Mary Catherine Bauer, were Russian-German immigrants who operated an Italian plum farm. Eddie was the youngest child in the Bauer family. Orcas Island was a sportsman's paradise, with abundant supplies of fish and wildlife. As a child, Bauer was interested in the natural world that surrounded him. His father encouraged these interests. Young Eddie wanted to own his equipment for hunting and fishing. When he was eight years old, he received his first hunting rifle, an 1890 Winchester .22 Special Caliber. To make money, Bauer worked as a golf caddy and did …showed first 150 words…
…showed last 150 words…the constant expansion of retail stores, merchandise lines, and mail order business. By 1988, there were 61 stores, all bearing Bauer's name. That year the company was bought by Spiegel from General Mills for 0 million. Bauer's name continued to appear on products for the home, many kinds of clothing, as well as specially designed automobiles and sports utility vehicles. By 1999, there were 530 Eddie Bauer stores throughout the world. The company continues to emphasize Bauer's 1922 customer satisfaction policy and unconditional guarantee. Further Reading Business Leader Profiles for Students. edited by Sheila Dow, Gale, 1999.Contemporary Newsmakers edited by Peter Gareffa, Gale, 1987.Fucini, Joseph J. and Suzy. Enterpreneurs: The Men and Women Behind Famous Brand Names and How They Made It, G.K. Hall, 1985.Hallett, Anthony and Diane. Entrepreneur Magazine: Encyclopedia of Entrepreneurs, John Wiley, 1997.Journal of Commerce, November 13, 1996.New York Times, April 26, 1986.About Eddie Bauer, http://www.eddiebauer.com/about/frame_companyoverview.asp? (February 21,1999). |